![]() Mirroring our audience who are quite literally sick of plastic.” ![]() “This campaign aims to introduce smol to an audience fatigued by anti-plastic messaging, with a humorous, attention-grabbing concept: A washing machine that vomits the plastic waste it’s likely to get through in its lifetime. At smol, we’re proud of pioneering the UK’s first plastic-free laundry capsule packaging - and know that if everyone in the UK switched to smol, we’d prevent 70 million plastic laundry packs going to landfill every year. Hillary Strong, CMO of smol said: “People are well aware of the need to reduce their plastic waste, but few dwell on laundry - one of those things that we all have to buy and use, and a huge generator of single-use plastic waste. The eight week campaign across TV, out of home posters and digital channels features a washing machine ‘vomiting’ plastic packaging, and calls on households who are sick of plastic to switch to the UK’s first brand to offer laundry capsules in plastic-free packaging.ħ0 million plastic laundry containers from UK households each year are not recycled, and end up in landfill or incinerated. Laundry and cleaning brand smol is launching its most ambitious campaign to date, titled “Sick of Plastic”, developed by agencies Mother and Drool. ![]()
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