How could someone build such a massive and diehard readership without much of the literary world taking notice? The story of what it took to get to this point is worthy of its own book. Her celebrity fans include Hailey Bieber and Kylie Jenner, as well as numerous actresses and influencers.īut despite this unbelievable trajectory, there’s a fair chance that if you’re not a young and Very Online female fiction reader, you’ve never heard of her. Videos with her hashtag have over 441 million views on TikTok, and there’s a 24,500-person Facebook group dedicated to discussing just one of her titles, Verity. She’s the third most-followed author of all time on Goodreads behind Stephen King and Bill Gates. According to her team, her books have spent a combined 120 weeks on the New York Times Bestseller list over the past 10 years. Hoover has already built a dream writing career. These might seem like over-the-top reactions to a writer’s work, but in Hoover’s world, they’re the norm. But when it comes to the readership of author Colleen Hoover, the fervor is almost unprecedented in size and scope-bordering on religious. Passionate readers pre-order titles, create wildly popular Bookstagrams, show up to events, and wait in long lines at book signings. Fanbases are the bleeding heart of the book publishing industry.
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